Channel Development with DJM
Identifying and managing channel partners is a highly complex and multi-faceted process. DJM knows the technology channel inside and out, recognizes the many requirements for a truly effective channel and understands the importance of keeping partners engaged and involved. From identifying a pool of qualified partner candidates, driving co-marketing efforts through the channel, to conducting partner surveys, DJM can help expand your company’s footprints.
Partner Recruitment
OUR PROCESS
DJM begins by thoroughly reviewing your partner criteria, identifying requirements such as technical expertise with specific operating systems, the ability to drive complex sales processes, first-level support services, or marketing resources. (Don’t have a target partner profile? We will work with you to develop one, based on your specific technical, functional or geographic criteria.) We then build a list of partner prospects, identify the correct decision maker, and perform screening interviews to insure each prospect meets your companies basic criteria.
THE RESULTS
A list of partner prospects that includes the correct decision maker, job title, company specifics and accurate contact information.
YOUR BENEFITS
The confidence that you are choosing your future partners from a pool of candidates that have been pre-qualified for your company or program. You save the time and expense of starting from scratch and can focus on their ability to mesh with your company culture.
Channel Management and G0-to-Market
OUR PROCESS
DJM knows that no matter how great your product, service or channel marketing efforts, if they are not effectively communicated, your efforts can be wasted. We specialize in go-to-market activities and ensuring that your deliverables reach the appropriate individuals within the channel.
THE RESULTS
The turnkey delivery of your initiatives, programs and surveys to your list of specified channel partners. We document each contact touch so you have up-to-date and accurate records of partner participation.
YOUR BENEFITS
Better communication that leads to higher rates of partner support, stronger partnerships, and significantly improved campaign metrics.