Customer Engagment Center
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CHANNEL DEVELOPMENT

Expand your partner footprint and speed self-sufficiency
DJM’s Channel Development services fully maximize the potential of your partner ecosystem. Whether your goal is to provide a turnkey demand creation program, to conduct a survey for discerning the details behind your sales numbers or to develop a pool of qualified new partner candidates for recruitment – we have the experience and skills to help you succeed.
DJM has partnered with Technology and Telco firms of all sizes driving business for all types of channel partner business models (VAR, SI, Reseller, Distributor and Recommender). Acting as an extension of your channel marketing and sales teams, our customized programs and orchestrated execution expand your channel footprint and accelerate knowledge transfer and self-sufficiency.

FEATURE

BENEFIT

All-in-One Marketing Programs
List acquisition
• 3-cycle outbound call campaign
• Scheduled appointments
• Reporting

Our full-service programs ensure that MDF investments provide ROI for the dual bottom-line’s of you and your partner. Channel partners can focus on their core competencies and close business while DJM engages prospects, builds pipeline and provides a seamless sales handoff.
Event Recruitment
Product launches, roadshows, webcasts and trainings can build excitement and reignite the process of partner-engagement. DJM ensures your events are well attended fully maximizing your marketing investments.

We invite, confirm, reconfirm and follow-up with channel registrants and attendees capitalizing on the full potential of your event. Your channel marketing team is updated on event metrics in real-time.
Channel Recruitment Services 
Working from your target partner profile we source potential channel candidates. We qualify for technical fit, sales and marketing capabilities, expertise in specific vertical markets and other required vendor relationships.

Your channel organization is delivered a strong bench of capable partner candidates. Your team can then focus their efforts on partner enablement, go-to-market planning and driving incremental revenue.
Partner Re-engagement Services
Working off your specific requirements we survey non-active partners for their opinions on your program. After analysis we collaborate on a reengagement strategy that can include product training, demand creation and appointment setting.

We engage the segment of your partner ecosystem that is not fully active in marketing or selling your brand. We work to get them on board for training and go-to-market planning with your channel sales team. Your team benefits from the network effect of more partners building mindshare and creating measurable results.